My Background
I was raised among many cultures. I learned very early that every audience is a specific audience. However, each is based on certain common human traits. Each sector in each market requires specific words and phrases to leave the imprint that matters. It is vital to understand to whom we are marketing our services or products. Good communication requires tailoring our messages to each marketplace. Your message must have what I call "connective properties" to be effective and it must be adaptable.
I learned at an early age to adapt. I attended 11 schools before graduating from high school. Thinking "outside the
box" comes easy when the box has no permanent walls to rely on. I lived in Europe. I
lived on the U.S. East Coast and West Coast. For the past 20 plus years, I
have the privilege of living on Maui.
And while I did attend college and do have a degree, my strengths as a wordsmith are innate. I wrote short stories as a past time starting at the age of 8, often 2 or 3 stories in a week. It was natural for me to want to share my writing, so, at the age of 13, I started publishing a monthly newspaper. I even sold ad space to my neighbors! It was actually my third business venture, but the first one that involved my writing skills. I was hooked.
(I wrote a book when I was 16. No. It did not get published. Only a few writings from my childhood survived a fire that wiped out most of my life's treasures and keepsakes from around the world.)
Today, many years later, I remain devoted to sharing my writing skills. My marketing instincts and my ability to create pieces that move and motivate readers have allowed me to help hundreds over the years. I love words. I love sentences. I love weaving and bobbing and threading thoughts into messages that affect the reader and create interest and involvement.
I have for many years - more than 30! - counseled sales professionals with my 2 hour "E's of Selling" seminars. I have made a difference for many, many people and organizations over the years.
I am also the sole proprietor of a unique business called, "Currents - low impact jewelry" that I started in 1992. Much of the success of that business is due to my marketing prowess and writing skills. The jewelry is made from re-purposed scrap metals and other "discarded" found objects. And...I make each piece one at a time without burning fossil fuels.
That is a compelling story, yes? I look forward to uncovering the compelling details about your business and helping you shout out your story to the world.
With Warm Aloha!
Mckenna
Hallett
Word Smith and Marketing Consultant.
Founder of the "E's
of Selling" - The 2 hour transformational seminar.
Sole Proprietor of "Currents - low
impact jewelry" - beyond eco-friendly.
Eco-activist and tree-hugger who hopes you will STOP recycling.
